Here Are Nine Ways To Get More Customers for Your Business. Number 7 May Surprise You
Want to get more clients to your business?
We all know how businesses make their money: they sell products or services to their customers at a profit. This may seem like an easy thing to do until you realize that customers don’t buy products or services unless they are interested.
There are so many businesses that go through hard times or even fail, not because customers are not willing to buy from them, but simply because prospective customers don’t even know that the businesses exist – that’s where marketing comes in.
In a perfect world, you would have a huge budget to ensure that all potential customers know about your business, but this may never be the case. That’s why you have to use alternative ways to market your business, such as the ones discussed below:
1.Your website is an asset
These days, a lot of customers, B2B buyers and B2C buyers, come across new businesses simply through an online search (SEO). With such considerations in mind, you can use your website to your advantage, and make it do all the heavy lifting when it comes to attracting new customers.
To make this possible, it’s crucial that you update the content, UX design, graphics, and SEO of your site for the best results. If you are not talented in this area or you don’t have the time, you can always use the services of a website design company in combination with those of an SEO expert.
2. Use the right SEO strategies
Even with a perfectly-designed website, you still will not make it in business if your potential customers cannot find you. If you want your site to appear at a the number one position in the Search Engine Result Pages (SERPs), you have to employ the right SEO strategies. If you feel like you are not up to the SEO enhancement task, be sure to leave that to the professionals, and your investment will definitely pay back.
3. Use online reviews
The way this one works is quite simple: new customers are more likely to trust your business if others are praising it. In that light, you have to ensure that you get online reviews from customers.
Whether you are talking of Google reviews, Yelp, or any other online platforms, online reputation will play a major role in terms of getting new customers to trust you. Cultivate your reviews and take maximum advantage of them, in addition to using other tactics such as reputation management.
4. Offer incentives to new customers
Introductory offers such as “buy-2-get-1-free” offers work great if you want new customers to try your products and/or services. When using such offers and incentives, be sure to track the customers that accept the special offer, after which you can follow up with a marketing message, encouraging them to keep purchasing from you for quality services and/or products.
5. Ask for referrals
Referrals are one of the most reliable and cost effective ways to acquire new customers. However, to get such a strategy working, you have to be willing to initiate the process. One of the best ways is to solicit referrals from your existing clients.
It goes without saying that you have to provide high-quality services and/or products to ensure that all your customers are satisfied. That way, it will be easier for them to refer your business to other individuals. You can create an email marketing campaign asking for referrals during after-sale follow up sessions with customers.
The good old-fashioned word-of-mouth still works considerably well if you want to get new customers for your business. One reliable way to use this method of marketing is to participate in networking events as well as joining organizations that facilitate networking. When trying to use networking to your advantage, use the “How can I help?”, rather than the “What’s in it for me?” approach. Provide value
7. Contact your former customers
If you have customers in your contact list who have not interacted with you for about six months or more, you can always reach out and incentivize them to come back. The most effective way to do this is through email marketing, with a special offer. Customers will be glad that they crossed your mind and that they are special to you to a point where you want to win them back.
8. Support local events or teams
One thing that you probably are not aware of is that a majority of your customers are usually interested in supporting local businesses. By being a part of the organizations in your area, as well as doing things that enrich the community such as taking part in charity events Can help you raise your profile throughout your customers and potential ones as well.
9. Have social media contests
Depending on the type of business you have, your potential customers are all over the globe. They are using social media more than ever before. The majority of social media users are after good, entertaining informative content. If your content can go viral, then you should be able to attract more customers. Make use of social media giveaways, and ensure that the giveaway are things that would capture attention, and on par with your brand. This way, you are going to have more people curious to know what your business is all about.
Attracting new customers to your business does not have to be an uphill battle. There are quite a lot of things that you can do to attract new customers to your business. Whenever you try to acquire new clients, remember to do it with the aim of not only making profits but also establishing a long-term relationship by creating value. It is cheaper to keep a client than it is to attain new one.
Contact us if you want to discuss ways to attract and keep your customers.